GREW Solar has announced a strategic partnership with the Royal Challengers Bengaluru Women, the reigning champions of the Women’s T20 Cricket League. The association marks GREW Solar’s entry into women’s professional sports sponsorship for the 2026 season, reflecting the company’s focus on clean energy, innovation, and inclusive growth.
Under the partnership, GREW Solar will serve as the Lead Arm Partner of the Royal Challengers Bengaluru Women’s team throughout the tournament.
Partnership Overview
As part of the collaboration, GREW Solar’s branding will feature prominently on the team’s playing jerseys and across multiple platforms, including broadcast, digital media, and on-ground activations during the league.
Key highlights of the partnership:
- Partner: GREW Solar
- Team: Royal Challengers Bengaluru Women
- League: Women’s T20 Cricket League 2026
- Role: Lead Arm Partner
- Brand presence: Jerseys, broadcast, digital, and stadium assets
The partnership aligns GREW Solar with one of India’s fastest-growing sports properties as women’s cricket continues to see rising fan engagement and commercial interest.
Women’s Cricket and Audience Growth
Women’s cricket in India has entered a phase of rapid expansion. According to industry data referenced during the announcement, the ICC Women’s Cricket World Cup 2025 recorded over 446 million digital viewers, reflecting record-breaking engagement across platforms.
The growth of the Women’s T20 League has further strengthened the sport’s appeal, attracting brands seeking to associate with platforms that combine strong viewership, social impact, and long-term relevance.
Leadership Commentary
Commenting on the partnership, Vinay Thadani, CEO and Director of GREW Solar, said the rise of women’s cricket mirrors a broader shift in Indian sport.
He noted that Royal Challengers Bengaluru Women embody excellence, ambition, and consistency—values that align closely with GREW Solar’s vision. The association, he added, allows the company to engage with fans while supporting the continued growth of women’s cricket in India.
Rajesh Menon, Chief Operating Officer of Royal Challengers Bengaluru, welcomed GREW Solar as Lead Arm Partner, stating that the collaboration reflects increasing confidence from Indian industry in the potential and impact of women’s sport.
Tournament Details
The Women’s T20 Cricket League 2026 is scheduled to begin on 9 January 2026, with matches set to be played across Navi Mumbai and Vadodara. The tournament is expected to attract strong viewership and engagement, building on the momentum of previous seasons.
Why This Matters
The partnership highlights the growing intersection of renewable energy brands and mainstream sports sponsorship in India. For GREW Solar, the collaboration offers:
- High-visibility brand engagement through a fast-growing women’s sports platform
- Alignment with values of inclusivity, progress, and social impact
- An opportunity to connect clean energy messaging with popular culture and youth audiences
Such associations also underline the increasing commercial viability of women’s cricket in India.
Industry Outlook
As women’s sports continue to gain prominence, sponsorships are expected to diversify beyond traditional sectors. Clean energy and sustainability-focused companies are increasingly leveraging sports platforms to communicate long-term purpose-driven narratives.
The Women’s T20 League’s expanding reach positions it as a key avenue for brands looking to engage with evolving consumer values while supporting gender equity and sporting excellence.
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Read more renewable energy and corporate partnership updates on Renewable Time.
